How are scores calculated?

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Scores shown for rating items represent average scores, standardized to a 100-point scale. For example, if there are 5 respondents whose ratings for an item measured on a 5-point scale were 1, 2, 3, 4, and 5, the average is 3 — which would be 60% when standardized (3 / 5 * 100). This is a measure of central tendency.

 

The favorability percentages represent the percent of respondents who provided a score that was categorized as favorable, neutral, or unfavorable. This is a measure of spread; that is, how the scores are distributed around the average. Of the 5 respondents in the example above, 40% are categorized as favorable (the two respondents who provided a rating of 4 or 5), 40% are categorized as unfavorable (the two respondents who provided a rating of 1 or 2), and 20% are categorized as neutral (the respondent who provided a rating of 3).

 

It is important to evaluate the favorability distribution along with the average score, as the average alone does not indicate whether respondents rated items similarly or differently. In the example above, we could have achieved the same average score if all 5 respondents provided identical ratings of 3. Though scores may be identical, different actions may be warranted for an item with greater variation in ratings relative to one with agreement across respondents.

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For factors with more than one item (e.g., a 5-item Employee Engagement measure), scores are provided for each individual item as well as the overall (aggregate) measure. Rows with missing item text represent the overall score for a multi-item factor.